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Showing posts from January, 2018

Top secrets to making a great promo video

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So you are planning to make a captivating promo video for your company.  There are many elements that, when put together, can result in the creation of a promotional video for your organisation or brand.  When it comes to creating videos for your company, there are few things that you should stick to in order to get your videos right. Because, if you get them wrong, they can be more hindering than profiting.  Here, the role of a professional  video production company in London  gets crucial. They can help you in creating top class videos for your promotional needs. A professional company offering the services of  promotional video production in London  always have some rules set for themselves to ensure they exceed the expectations of their clients. They will make sure the videos are unique, memorable and striking.  The message should be clear and crisp. For example, your video should show how your products and services will help the viewers. The look, feel and tone of the video

How long should your next promotional video be?

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Organisations – whether big or small, are funnelling huge amounts of money in promotional video production in London in order to drive more sales. While the advantages of promotional videos are uncontested, but can a video still be rendered effective even if people are not watching it? Take YouTube for example. On an average, promotional videos on YouTube are between 15-30 seconds long but strangely enough, most of the Internet viewers skip through them following the first five seconds. Can this audience approach be attributed to their lack of patience? – In some instances, yes. However, in a broad sense, it has to do with the pertinence of a video in their lives. For viewers to be engrossed in a video, it should be meaningful and able to establish a personal connection with them. That’s not an easy feat to achieve. Based on the statistics, an ideal promotional video should only be about 30 seconds long but then it won’t be able to deliver the message effectively. Or will it? P